Analyze MIS

 The MIS will analyse the sales data to highlight sales trends of different product lines, to enable decisions to be made as to whether the product needs special promotion, or whether it should be discontinued.

The MIS deals with internal and external information.  The internal information can be got quite easily from the various systems on the company network, e.g. sales figures for each product line.  The external information is gathered from

·         Intelligence about competitors’ activities.  This can come through reading articles in the press, leaks, or even industrial espionage.

·         Information about population shifts.  As the population gets older, the less likely they are to be interested in pop-music or customising cars, but are more likely to be interested in weight-loss products or holidays for the over 50s.

·         Economic and social factors.  Sales of cars would go down in an area where a major employer had just closed down a plant.

·         Government Legislation.  Financial forecasts would change if the minimum wage rose.